Swiss-Italian, London-based rising artist AMARA ctk100 dives into growing up as a woman and being conditioned to feel that you’re responsible for how people react to your body on new single ‘used to think it was me but it’s you’; an empowering anthem framed equally by emotional outpour and calm, collected clarity. Rooted in high-energy vocal delivery laid upon rich synth-led melodies and catchy rhythms that sway from shoegaze to electronic pop, the bold and powerful track which blossoms amid frantic electronica and retrained reverb, breaks down the patriarchal and oppressive ideals that flourishes under the guise of tradition in a no-holds-barred approach. -Malvika Padin